Erscheinungsdatum: 06.06.2009, Medium: Stück, Einband: Geheftet, Titel: Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant, Auflage: 4. Auflage von 1990 // 4. Auflage, Autor: Wylie, Kimberly, Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Management, Seiten: 16, Gewicht: 50 gr, Verkäufer: averdo
Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant ab 9.99 € als sonstiges: Akademische Schriftenreihe. 4. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant ab 2.99 € als epub eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,
Restaurant chains in the United States ab 35.99 € als Taschenbuch: KFC Subway Long John Silver's Pizza Hut Burger King Krispy Kreme Chipotle Mexican Grill McDonald's Childs Restaurants Hard Rock Cafe Dunkin' Donuts Domino's Pizza Hardee's Wendy's Hooters Dairy Queen. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow. 1. Language: English. Narrator: Kelly Bourquin. Audio sample: http://samples.audible.de/bk/gdan/001689/bk_gdan_001689_sample.mp3. Digital audiobook in aax.
Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant ab 2.99 EURO 1. Auflage
Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant ab 9.99 EURO Akademische Schriftenreihe. 4. Auflage
Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as 'food with integrity' and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle's growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so successful, offering sustainable gourmet ingredients at reasonable prices.
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, Santa Clara University, language: English, abstract: Purchased in 2010 by 3G Capital Management, BK became privately owned with a single business corporate strategy. Immediately, the new ownership group set out to make impactful company-wide changes. The first change was the elimination of the firm's 'King' mascot in 2011, which was seen as edgy and targeted towards young men in their teens and twenties. The new phase, which began earlier this year, consists of a drastic change in overall brand strategy to reposition BK as a broad and appealing restaurant in the QSR industry. To attract a wider audience, such as women and health-conscious customers, BK has added a significant amount of menu items including smoothies, coffee drinks, and salads. Furthermore, it has set out to remodel around 1,500 restaurants. In place of the previous mascot, BK has enlisted A-list celebrities (i.e., David Beckham and Selma Hayek) to advertise its products. Another strategy that they plan to implement is to sell almost all of its 1,300 corporate stores to franchise stores in an effort to protect itself from commodity-cost swings and fixed costs. With significant competition from both current as well as fast-growing QSRs (i.e., Five Guys Burgers and Fries, Panera Bread, and Chipotle Mexican Grill), BK's recent moves have been perceived as imitating the leader, McDonald's, rather than differentiating the company. While it remains to be seen whether or not the strategy is enough to grow the business, a potential concern is whether 3G Capital Management is looking for long-term growth or settling for marginal growth in the short-term to fund their exit from the company by going back to a public entity. The current strategy conveys that BK is in 'catch-up' mode instead of trying to